Mailing-Listen

Modulbeschreibung

Effective customer communication requires a clear definition of the target audience. The Mailing List module allows you to create recipient lists based on specific, clearly defined criteria. Instead of using general distribution lists, you can specifically target those users who are relevant to a particular piece of information or campaign based on their customer status, purchase history, or user behavior. The module is ideal for B2B, B2C, and hybrid online stores.

Features at a Glance

• Creation of individual mailing lists by category
• Targeted selection of recipients based on a single criterion:
  • User or customer class
  • Buyers of a specific product (time-limited)
  • Users who have viewed a specific product (time-limited)
  • Users who have viewed a specific category (can be time-limited)
  • Users based on their last visit to the store (can be limited by time)
• Option to contact only users who are already on a newsletter list
• Import external recipient lists via CSV
• Centralized management of all mailing lists in the backend
• Seamless integration into existing store and communication processes
• Sending gift certificates (provided the gift certificate module is active)

Your Benefit

With the mailing list module, you can reduce wasted reach and increase the relevance of your email communication. Thanks to clear, criteria-based target audience selection, your messages reach exactly the right recipients. This boosts open rates, improves customer loyalty, and supports structured, efficient communication—especially in the B2B environment.